ENOUGH WITH THE PINK AISLE. WE'RE HERE TO SHAKE THINGS UP!
Ever walked down the laundry aisle? Let’s be honest, for half the population—Guys—it feels like a pastel-colored, floral-scented, utterly depressing exclusion zone. Despite men making up nearly 50% of the world, 100% of the laundry aisle seems to be speaking to someone else.
It’s an aisle built on generalization, where Big Laundry plays it safe, using cheapened ingredients and generalized formulas designed to speak to everyone—which, in reality, means speaking to no one.
Walk down the skincare or shampoo aisle, and you’ll see specific products for specific people, hair types, and needs. It’s personalized. Yet, when it comes to the clothes we wear every day—the most basic form of self-expression—we’ve been given a single, mass-market, floral-scented choice.
At Clean Guy, we see this lack of men-specific laundry care as a travesty. For too long, men have been unheard, dared I say, shepherded into a life of generic, floral laundry and told to just accept it.
THE FORMULA: HYPER-EFFECTIVE, HYPER-MASCULINE
We didn't just want to create another laundry detergent; we wanted to create a laundry experience that fuels confidence, like your favorite cologne or a well-earned reward. We partnered with U.S. masters in laundry science to change the game.
THE ENGINE: TARGETING THE GRIT
We developed a formula made with natural but extremely effective ingredients. Inside every bottle, you'll find a gang of enzymes specifically designed to target men's stains—the residues of hard work, adventure, and what we like to call, fun activities. Whether you’re throwing a ball around, crushing a workout, or putting in a long day of serious work, this detergent has your back.
THE SCENT: YOU'RE NOT A FLOWER, YOU'RE A MAN
Other brands go hyper-generic; we went hyper-masculine. Backed by decades of laundry and cologne experience, we crafted incredible, high-grade scents that leave a lasting, premium impression.
- Pine Cedar
- Sea Salt & Driftwood
- Citrus & Sandalwood
This is laundry care that doesn't just clean; it makes you smell great, feel great, and look fantastic.
JOIN THE CLEAN GUY MOVEMENT
We are here to build the future of men's laundry—a category that has been neglected for far too long. We will continue developing the most men-friendly products that simplify your routine while maximizing your results.